WDS launched back in 1996 with a simple mission - to make the mobile experience better.
Originally privately held, WDS was acquired by Xerox Inc. in 2012. Following the separation of Xerox Business Services to become Conduent Inc., WDS was spun out in September 2017 to once again become a standalone company. WDS assets were acquired by Volaris Group, to expand its position in the Communications vertical.
As part of its acquisition by Volaris, WDS Mobile has become a standalone business within the Volaris Communications and Media Portfolio. For WDS Mobile, there were two main benefits to joining Volaris. First, WDS Mobile would be able to exercise a considerable degree of autonomy within the decentralized operating model employed by the Volaris Group. Second, because of this autonomy, WDS Mobile could re-establish its direct ties to its customers, something that had previously proven crucial to the company’s innovative drive.
While returning WDS Mobile to its heritage of developing innovative software solutions through close customer contact, Volaris has also granted the company access to a broad network of software companies and their resources. WDS Mobile can now draw on the best practices and domain expertise of the entire organization and stands to benefit from being part of a portfolio of like-minded leaders.
With Volaris, there’s a lot of autonomy to be able to deliver on your goals. We are masters of our own destiny now and we can really build our plans and run the business in the way we want to run it.
— Håkan Cronqvist, CEO, WDS Mobile
The fact that we are with like-minded people who understand our story and our market has been really valuable. At Volaris, we’re in control of the full business model and it brings us much closer to our customers.
— Nick Gyles, COO, WDS
WDS Mobile was acquired by Volaris Group in 2017.
This case study was originally published in 2017.
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